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Several times a week, in some form of correspondence, I'm asked questions about Site Optimization. They are usually in the form of "HELP, Google can't find me!" or, "Please check my meta tags?" or, " What are the best keywords for my site?".
The answer isn't always an easy one. Site optimization is an ongoing in depth practice and balance of making your site: 1:) Customer Friendly, 2:) Keyword rich and relevant to your topic and 3:) Search Engine friendly, without spamming or using questionable practices to move up in the Search Engines and bring traffic to your site. It also includes many aspects including, reciprocal link trading, gaining one way links, press releases, using sitemaps and robot.txt files correctly. Many new to web building have little or no understanding of this process. There is a lot of information out there that you can learn before building your site or paying for help.
To start, I strongly recommend you read all you can about SEO, and I have a very dear friend who has written a very good beginners book that explains the basic beginnings of optimizing your site. Download it for Free!
Further Recommendations:
* Link trading strategies. Whether you purchase a program such as Link Assistant, or an online program such as Link Partners, etc, or install a database management script, or manually manage your link trades you will need to learn why and how to trade links. Your link directory needs to be relevent to the content of your site, recieve and link to sites in good neighborhoods, and be of use to your customer or visitor. It is time consuming, but if you manage it say, 1 hour a week, it can bring some pretty good traffic to your site, as well as giving you a few brownie points for a good resource. While its not the resource it once was, the fact is if done properly, it still works. (We offer advice only, we do not manage link programs.)
* Press Releases: When you have major changes to your site, or launch your site, a good press release can get your link out there. However, do not submit the same press release to more than two sites, rather you paid for them or not. Most of these sites release and feed the same places, therefore you would dilute the quality of your press release by submitting it more than once or twice. A good press release should be written in newspaper form, just as if you were submitting it to the New York times. You might also submit it to your local newspaper and radio stations as well.
*Sitemaps: There are two kinds of sitemaps. The one you may post for your customer to view and use to navigate your site, and there is one you make and install for the search engines to assist them in indexing your pages. There are any number of free and paid programs that will do both, but you should at least do the xml format for the SE and keep it updated monthly or more often as you add or do large changes to your site.
*Robots.txt: This file is a part of most sites, and if its not you can easily create one. It should be used, as the name implies, to manage robots from the search engines. In most instances, its used to tell them what NOT to search or include in their indexing.
**Keywords: By far the most important work you do on your site should be the research of keywords. Most mistake this for a SINGLE word. It will be nearly impossible for you to rank for a single keyword against the millions of sites out there. You should be researching instead, KEYWORD PHRASES. Keyword phrases are what the customer or viewer would actually type into the search bar to find your site. They should be used within your descriptions, titles and content of your site, and modified so that they make sense to your viewer, not just for the SE. Each page should be optimized for around 5 or less keyword phrases, and each page should have its own meta, titles and descriptions. There are a number of ways to do this research both free and paid.
*PPC (Pay Per Click): Pay per click advertising is often the fastest way for the beginner to get traffic and buyers to their site. Before you sojourn to this realm, your site must be optimized to convert buyers. On a fluke, I've seen some pretty UGLY sites get buyers, but thats because it was simple, navigable, and used the proper optimization to convert their products. If you use good keyword phrasing research to manage your PPC campaigns, build your site for the customer, and make it easy for them to find what they are looking for, you will immediately start seeing buyers. PPC is also a good cheap testing platform to find what works and what doesn't. Make sure you dont send all your clicks to the home page, but to your actual keyword phrasing. If they want black shoes, don't link them to red ones.
Is this all there is? No.. this is just the beginning! As you learn and read, you will begin to develop more strategies and understanding of how to drive traffic to your site. If this seems to much, we will be glad to quote you our prices for basic SEO
The answer isn't always an easy one. Site optimization is an ongoing in depth practice and balance of making your site: 1:) Customer Friendly, 2:) Keyword rich and relevant to your topic and 3:) Search Engine friendly, without spamming or using questionable practices to move up in the Search Engines and bring traffic to your site. It also includes many aspects including, reciprocal link trading, gaining one way links, press releases, using sitemaps and robot.txt files correctly. Many new to web building have little or no understanding of this process. There is a lot of information out there that you can learn before building your site or paying for help.
To start, I strongly recommend you read all you can about SEO, and I have a very dear friend who has written a very good beginners book that explains the basic beginnings of optimizing your site. Download it for Free!
Further Recommendations:
* Link trading strategies. Whether you purchase a program such as Link Assistant, or an online program such as Link Partners, etc, or install a database management script, or manually manage your link trades you will need to learn why and how to trade links. Your link directory needs to be relevent to the content of your site, recieve and link to sites in good neighborhoods, and be of use to your customer or visitor. It is time consuming, but if you manage it say, 1 hour a week, it can bring some pretty good traffic to your site, as well as giving you a few brownie points for a good resource. While its not the resource it once was, the fact is if done properly, it still works. (We offer advice only, we do not manage link programs.)
* Press Releases: When you have major changes to your site, or launch your site, a good press release can get your link out there. However, do not submit the same press release to more than two sites, rather you paid for them or not. Most of these sites release and feed the same places, therefore you would dilute the quality of your press release by submitting it more than once or twice. A good press release should be written in newspaper form, just as if you were submitting it to the New York times. You might also submit it to your local newspaper and radio stations as well.
*Sitemaps: There are two kinds of sitemaps. The one you may post for your customer to view and use to navigate your site, and there is one you make and install for the search engines to assist them in indexing your pages. There are any number of free and paid programs that will do both, but you should at least do the xml format for the SE and keep it updated monthly or more often as you add or do large changes to your site.
*Robots.txt: This file is a part of most sites, and if its not you can easily create one. It should be used, as the name implies, to manage robots from the search engines. In most instances, its used to tell them what NOT to search or include in their indexing.
**Keywords: By far the most important work you do on your site should be the research of keywords. Most mistake this for a SINGLE word. It will be nearly impossible for you to rank for a single keyword against the millions of sites out there. You should be researching instead, KEYWORD PHRASES. Keyword phrases are what the customer or viewer would actually type into the search bar to find your site. They should be used within your descriptions, titles and content of your site, and modified so that they make sense to your viewer, not just for the SE. Each page should be optimized for around 5 or less keyword phrases, and each page should have its own meta, titles and descriptions. There are a number of ways to do this research both free and paid.
*PPC (Pay Per Click): Pay per click advertising is often the fastest way for the beginner to get traffic and buyers to their site. Before you sojourn to this realm, your site must be optimized to convert buyers. On a fluke, I've seen some pretty UGLY sites get buyers, but thats because it was simple, navigable, and used the proper optimization to convert their products. If you use good keyword phrasing research to manage your PPC campaigns, build your site for the customer, and make it easy for them to find what they are looking for, you will immediately start seeing buyers. PPC is also a good cheap testing platform to find what works and what doesn't. Make sure you dont send all your clicks to the home page, but to your actual keyword phrasing. If they want black shoes, don't link them to red ones.
Is this all there is? No.. this is just the beginning! As you learn and read, you will begin to develop more strategies and understanding of how to drive traffic to your site. If this seems to much, we will be glad to quote you our prices for basic SEO